Does your SEO provider actually care about your business?
There are two types of SEO agencies: sales agencies and results-focused agencies. Sales agencies don’t care about results — their goal is to sign you up for a contract and squeeze what they can out of you before you inevitably move on.
We don’t lock clients in with contracts. We let our work talk for us — and we’re bringing the same local SEO playbook that’s earned 100+ five-star reviews in Canada to local businesses across Australia and New Zealand.
A Local SEO Partner Tailored for Small Businesses
For 99% of businesses, some type of Google advertising will likely end up in your strategic marketing plan — and it’s for good reason, as Google’s range of products is nearly all-encompassing. Salt Water Digital has been a certified partner with Google since our inception, and we continue to work hard to stay on top of the most effective marketing trends available.
Local SEO Packages
Small Business SEO Package
An SEO package for easier service and location keywords — typically a local business focusing on several areas.
SEO Standard Package
Our most popular SEO package for moderately difficult service and location keywords — more services, more locations or more competition.
SEO Premium Package
If your business services a larger audience and isn’t focused strictly on local SEO, this is the package for you — more content and a larger link building campaign.
We offer end-to-end SEO campaigns.
What Does Your Local SEO Package Include?
When you work with Salt Water Digital you’re partnering with a small team of specialists, not an account rep who’s never run a campaign. You deal directly with our SEO manager, who has 10 years of real-world SEO experience. Every campaign starts with our 90-point checklist — scalable and repeatable when done correctly. Our campaigns include:
On-Page SEO
01
On-Page Optimization
The basics which so many SEO agencies get wrong. These are the simple things that let Google know what the page is about. The URL, SEO title, header tags, meta descriptions and alt tags to name a few.
02
Service Page Content
What service pages should you add? If you’re a painter that might be interior painting, exterior painting and deck staining. Then creating pages that look good AND have enough content on them.
03
Location Page Content
Very similar to a service page, except instead of trying to rank for interior painter, we’re trying for an area we service. The homepage takes your primary service; location pages capture the surrounding towns too.
04
Homepage Content
The homepage is the most valuable page on a service business’s website. It’s the page that is going to rank for most of the keywords in their town or city. So, we treat it as such.
05
Topical Authority
A concept borrowed from media sites: cover a topic as thoroughly as you can — this adds credibility. We use this approach when creating blog content for client sites.
06
Blog Content Production
Most local SEO companies write very low quality content. We have a filter that all of our content goes through. It has to be useful and it has to be well written for both humans and search engines.
07
Blog Posting & Optimization
Once we’ve written useful, quality content it needs to be posted correctly — on-page elements done right, and free from errors.
08
LLM Optimization & Visibility
Get recommended by ChatGPT, Gemini, and Perplexity. We optimize your content and data so AI search engines cite your business as the trusted answer. Showing up in Google is no longer enough — LLMs play a critical role in how customers find and choose a business, and we track and optimize for these platforms.
Technical SEO
01
Page Speed Audit
If your website is slow it’s going to hurt your business. Page speed is overhyped, but if your site takes >3s to load, that is an area of concern.
02
Page Speed Optimization*
On sites we build and manage, we optimize page speed — a function of your host, how well the site was built, and whether images have been optimized.
03
Core Web Vitals Audit
Your website’s health, as reported in Google Search Console. If there’s an issue we dive in to see if it can be fixed.
04
Core Web Vitals Optimization*
Similar to page speed — if we built and manage your site, our sites typically don’t have CLS issues, so it’s a matter of speed and optimized images.
05
Google Search Console
An analytics and website health tool. We set this up for every site we work on.
06
Google Analytics
GA4 is Google’s most recent tracking platform. It’s surprising how many sites don’t have any analytical data — another data point to keep a campaign on track.
07
Google Conversion Tracking
Tricky, and most SEOs aren’t very good at it. Lucky for us we have a world class pay-per-click team that helps set up conversion tracking in Google Analytics.
Off-Page SEO
01
Link Audit & Analysis
We use tools to determine how far ahead the competition is for any given keyword, which allows us to price in the proper number of links.
02
Quality Backlinks
Not all links are created equal — every link is like a snowflake. Figuring out which links are worth acquiring is the hard part, and we’ve got 10 years of experience ranking hundreds of sites.
03
Citations
Online directories every local business should build. They help fortify your NAP (Name, Address and Phone Number) and count as links, although not very powerful ones.
Local SEO
01
Keyword Research
An extension of competition analysis — finding little golden nuggets and angles less experienced SEOs might miss.
02
Keyword Tracking
Typically five to ten leading keywords let us know how a local SEO campaign is going. If those keywords are stuck, the campaign is stuck.
03
Google Business Page Audit
Your GBP is as important as your website for local SEO. Reviews are critical, and having a profile that’s filled out, optimized and living is vital.
04
Google Business Page Optimization
Once we’ve audited your Google Business Page we make any tweaks or changes necessary to get the most out of it.
05
Map Pack Reporting
Shows us how your business is performing in Google’s local search results by tracking rankings for key search terms in your service area — how we spot opportunities to improve.
SEO Strategy & Campaign Planning
01
Competition Analysis
Before we start a campaign we look at how competitive the space is and how much search volume is available — to decide if SEO is the best channel and set realistic expectations.
02
Content Roadmap
We typically build our roadmap 6 months in advance — laying out service and location pages first, then a blog content roadmap.
03
Transparency
We do our best not to oversell on a sales call. We’re not a churn-and-burn agency. If SEO isn’t a great option for your business, or your current provider is doing a good job, we WILL tell you.
04
Monthly Reporting
Simple, transparent work and ranking reports. We don’t overwhelm clients with long reports they won’t read — just the relevant information.
*Sites managed by Salt Water Digital
Small Business SEO Case Studies
Still skeptical? Here are a few SEO client case studies:
The Reviews From REAL Small Business Owners Just Keep Coming.
Frequently Asked Questions
How long will it take to see results with local SEO?
We will recommend a package with the intention to rank within 6-9 months. Often our clients see results in just a few months. How quickly you get results depends on how competitive your industry is and how established your business is.
Do I need SEO?
It really depends, as SEO isn’t always something we recommend. Instead, book in for a free consult and we’ll be happy to discuss.
How long do I need to run an SEO campaign for?
Do you guarantee rankings?
Any SEO agency or contractor who guarantees rankings is being disingenuous. There are too many factors outside an SEO’s control to guarantee a certain position. With that said, we have never had a client not hit the first page for their targeted keyword.